Introduction to Management is a broad-ranging module intended to provide a foundation in the most significant issues in management theory and practice, as well as to prepare you for related modules in subsequent years of your degree course. Because theoretical explanations – i.e., academic interpretations of what managers do and even of what they say they do – and what managers actually do in real organisations on a day-to-day basis may differ, we will also draw out some of the connections and dis-junctures between management theory and management practice. Our teaching also emphasises the ethics of managing and how to balance the bottom line of the business with the organisation's wider responsibilities to society and other stakeholders.

A key module across all our Business, Management, and Marketing courses Introduction to Marketing sets out the fundamental principles of marketing and covers the core elements of marketing management. The module explores marketing planning; the segmentation, targeting and positioning (STP) process; and the extended marketing mix (product, price, promotion, place, people, process, and physical environment). The module aims to help students develop marketing knowledge and skills that are important for future modules as well as the workplace.

Study some fundamental texts in the “Western” philosophical tradition. We examine the assumptions underlying these texts, as well as the implications they have for us today. We explore profound themes of truth, justice, equality, freedom, democracy, liberalism, republicanism, and morality.

How do you read a text closely? What is involved in close reading? With emphasis on you to active do the close reading, learn how this approach can contribute to your appreciation of meaning and significance in a diverse range of texts.